Want to become the most empowered, fulfilled, and confident version of yourself? The doors are now open.

The First's Collective

A 12-month program to support 1st & 2nd generation immigrants to make cycle-breaking choices to become the leaders of their own lives.
As a 1st/2nd gen, you are ambitious and hard-working. All your life, you've been taught to do what's "right".

But what happens when your life of "right" starts to feel...wrong?
As a woman or non-binary person of color with immigrant roots, you have had to navigate at least two different sets of cultures, values, and expectations. Two different visions of who you should be and what you should want.

This tug-of-war of “shoulds” between your family and white-dominant society leaves you in the middle, compartmentalizing your identity in order to succeed and belong in both.

And it’s exhausting.

You know in your gut that you’re destined for more than the path you’re currently on. 

You want to live freely, but it feels like you’re holding yourself back. 

It’s frustrating knowing there’s so much more in you but feeling stuck in the “shoulds” that have confined your greatness.

In the First's Collective, we're dedicated to supporting the Firsts of their families, communities, and organizations who dare to challenge the status quo of what leadership and life need to look like.

A sneak peek of what is possible for you...

In the course of 1 year, you will...

Gain unshakeable confidence

“Not good enough” will no longer be a track that plays on loop in your mind.

Believe and trust in yourself

You’ll listen to your intuition instead of everyone else’s opinions.

Know what YOU want

No more wondering if you should follow other’s expectations of you.

Make confident cycle-breaking choices

Indecision will no longer hold you back from your dream life.

“Before, I lacked confidence in myself, and was unclear on my vision. I felt alone. I felt lost. And as a daughter of an immigrant, I felt a lot of pressure to make my mom proud. But I didn’t feel proud of who I was. 

 

Now, I feel much more confident and in control of my life! I feel worthy, and that I am enough as I am. I hadn’t realized how feeling seen and heard by people who share similar experiences and feelings can make such a difference. And it helps to know that I am not alone. I am thankful to have met an amazing community of other women of color. And not only can I look to them (and Nicole!) for support, but I now know that I can also trust and look to myself, too. I learned lessons and tools that I will take with me the rest of my life.”

Edith
 
Your most empowered self is ready and waiting for you.

And becoming her does NOT have to require...

Turning your back on your family

Becoming a totally different person

Completely changing everything all at once

The First's Collective coaching & curriculum is designed specifically for 1st & 2nd gen immigrants.
You will be supported to make cycle-breaking choices with confidence. We’ll dive deep into the foundational and core concepts that will take you there.

This offering is designed for long-term transformation. We'll go beyond the "aha" moments for sustainable generation-shifting changes. 
Unlearn Generational Limits

  • Overcome fear of failure and judgment
  • Redefine what’s possible for you
  • Increase your failure tolerance

Unlock your true wants
  • Figure out what you really want
  • Learn to stop people-pleasing
  • Get clear on your ideal life and how to create it
Unleash your confident self
  • Learn to speak about yourself powerfully
  • Advocate for yourself at work
  • Make brave self-honoring choices
You will be guided and supported by coaches and a community who consider your immigrant roots and generational trauma because they have lived through it themselves.

“As a Chinese-American woman, daughter of immigrants, I felt that Nicole gave us the tools to rethink and change how we feel. The tools she gave us didn't judge our parents for the life that they led, but instead reminded us of the life they lived and how it affected our own lives. She's given me tools/methods on how to push through, and continue working towards my goals and dreams.”

Alle

“I haven't felt like “me” in a long time but now I see a different me, a me that has a little bit more confidence, a me that is more accepting of feelings and emotions, a me that knows when to say no and set boundaries. Nicole helped me find the answers that were within me all along and these lessons I will continue to take with me for years to come.”

Melissa

Cycle-Breaking Choices in Action

If you’re searching for a circle of people who know exactly what you’re going through, like...

Familial pressures

The 24/7 need to be "perfect" and "good"

The crippling fear of failure and mistakes

Welcome home.
In this community, you will be seen, heard, and cheered on by the other participants who understand you in ways you never thought was possible. As a result, you will emerge as the most clear, unapologetic, and empowered version of you that you’ve ever been.

YOU MIGHT BE WONDERING...

Is this program for me?

You want to get unstuck and out of ‘I don’t know’ land… but your lack of self-trust and clarity keeps you paralyzed.
You want to stop compartmentalizing your identity to be more palatable to others… but you’ve done it for so long that you’re not even sure who you are as a whole anymore
You want to make your own choices... But you’re scared of others’ judgments
You want a fulfilling life… but your survival conditioning doesn’t want you to make any changes.

If you’re saying YES to any of these, this community is for you.

Program Inclusions

The Collective Community

Be supported & validated by other 1st/2nd generation immigrants who understand you.

Value: Priceless!

Group Coaching Sessions

Receive coaching and community care in our monthly 90-minute group sessions.

Value: $4,497

"Ate" Mentorship Hours

Learn from 1st/2nd gen experts and leaders in monthly mentorship sessions.

Value: $1,497

Ut Repellat Officiis
Est Velit In Nisi

First's Collective Modules

Get instant access to our pre-recorded lessons & worksheets so that you can easily learn what you need, when you need it.

Value: $997

Virtual Kick-Its & 

Co-Working Sessions

Take cycle-breaking action together and connect with your fellow legacy-builders.


Value: $597

Private Community Slack Workspace

Get daily coaching and community care, receive accountability, and celebrate with one another.

Value: $997

Ut Repellat Officiis
Est Velit In Nisi

You are a trailblazer, cycle-breaker, and lineage liberator.

It may not feel like it yet, but it’s in you. And I want to help you embody it. All day, every day.
We’re ready to empower you with the clarity, identity, and belief system you need to create and thrive in the life that you were meant for.
A sneak peek of what's planned...
Throughout the year, participate in challenges and live courses designed around your goals.

February: 

How to Prioritize and Trust Yourself

Featured Ate: 

Lizzie Ku-Herrero

Senior CG Artist | Director | Lead | Mentor

March:

How to Believe in Yourself 

Featured Ate:

Jeanelle Castro

Content Creator @jeanelleats

The First's Collective FAQs

I know this might be one of your first times investing in yourself and exploring an offering like this-- which means you probably have a lot of questions! And if so, that’s all good! My goal is for you to get the BEST support possible and for you to feel that this program is aligned to what you’re looking for. Here are some answers to questions that may be popping up for you:

I’ve never shared vulnerably in front of others and its hard for me to take up space. Will that be an issue?
You’re not alone in that concern! For most of us, we weren’t encouraged to show our emotions or share what we’re going through. 

And this is exactly why this community is so magical. In 99.9% of cases, whatever you share will resonate with the other participants. The feedback I hear all the time is, “wow, I don’t have to explain or justify myself.” Get ready for some next level validation!
Will I receive 1:1 coaching from Nicole?
Although there are no 1:1 calls with Nicole, you will receive customized support from her in the Slack workspace. You'll also have first access to smaller mini-cohorts that she'll offer through the year.
I’m a 3rd, 4th, 5th generation immigrant. Can I still join?
For sure! This program is designed for immigrants and immigrant descendants. If the program description hit home for you, then I highly encourage you join.
What is the investment?
The investment for a year of support is $997 in full or $97/mo.
When does the program start?
We kick off the first week of February!
When are the calls?
The current monthly coaching sessions are scheduled for the first Tuesday of every month from 6-7:30pm ET / 3-4:30pm PT. 

The Ate mentorship hours vary based on the Ate's availability and will be scheduled at least 1 month in advance.
Why is the Collective 12 months?
We're committed to your long-term and sustainable transformation. We're not about "quick fixes" and band-aid solutions. The work of unlearning generational lessons takes practice! And we want to make sure you are supported every step of the way.

Meet the Founder -
Nicole Cruz
Your Newest Hype Woman

I believe in the revolutionary impact of embodying our full power and agency, especially for historically-resilient communities. I'm on a mission to create liberated lineages through radical shifts in mindset and embodiment.

I'm also a 90s hip-hop lover, dog enthusiast, and fried chicken fiend. I consider myself an introvert but love public speaking. I'm a manifesting generator, full of interests and the energy to explore all of them. As the daughter of Filipino immigrants, I appreciate resourcefulness, hard work, and big, loud family parties.
Join The First's Collective
Get 12 months of support:

Monthly group coaching sessions 

"Ate" mentorship sessions

Instant access to The First's Collective modules

Private Slack community for support M-F

Virtual kick-its and co-working sessions

Supportive Collective community

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    “Before working with Nicole, I felt like there was "something more" out there but I couldn't figure out what it was or how to reach the goal.

    I not only learned how to set boundaries, advocate for myself, and speak up, I also learned how to appreciate my cultural background more and how that plays into my own self-love.

    Going through this program with other womxn of color has been SO eye-opening to put words to the feelings I've always felt but never understood. I highly recommend this program to anyone who is currently feeling 'stuck' and know they need the tools to trust themselves fully!”

    - Cassandra